Introduction to Presentation Design & Persuasiveness
Transcript
00:01
(gentle music)- So, let's talk really brieflyabout what presentation design isand why we want them to be persuasive.Well, presentation design is
a specific niche of designthat I've found myself in.I would say probably every designerand most non-designers
create presentationsand have presentation design
as a part of what they do.I think it may be one of the
most common forms of design,because non-designers often
turn to their presentation toolto express themselves visually.
00:37
For most people, it's the
only visual expression toolthat comes with their computer.I like this particular niche of designbecause it's a fun combination
of other time-based designslike video, audio,
animation, storyboarding,where it's one idea that follows anotherin a particular order to tell a story.It's also got some fun constraintsthat remind me of, you know,
graphic or brand designslike print design or marketing design.These are things where there's
a constrained canvas sizeand you've got to design with that space.
01:19
So it's a nice combination of the two.We've got this constrained space,every slide's the same size,
and then they come in order.I also like to relate it to web design,especially in the marketing fieldbecause websites function
in a similar story arcto presentations.They have a little bit more,
choose your own adventurewhere your audience can click aroundand experience different
stories or different story arcs.It's a, you know, that choose
your own adventure bookswere my favorite growing
up, but it's similar.
01:50
And so we're gonna make presentationsand you probably make lots
of presentations already,and we want them to be persuasive.Well, what is persuasiveness?In so few words, it's making
a compelling argument, right?Or convincing someone else of your ideas.I like to think of it as we have a visionand we're trying to get the
other person to see our visionand then maybe agree with that visionor have an action.So for example, I might createa designer portfolio
presentation for a job interview.
02:25
There's lots of peoplethat are interviewing for jobs right now,and they want to tell a compelling storyand that story is, I'm the
right fit for this job,for this company, for your
team, and you should hire me.So we wanna persuade them to hire us.And so we've just gotta compel themthat you are the right choice.Another example that we're
gonna talk about a lot,and I'm gonna do in my projectis oftentimes in large organizations,you've got to express an idea
that's in your head again,to someone on a different team,
in a different organizationand they might be in control of the budgetfor if your idea can come to life or not.
03:08
So you may have a feature or a
product that you wanna build,and you need the resources,
you need the team,you need the planning
time, you need the budget,whatever it is and so you
have to express the visionto someone else and convince
them it's a good idea.And so that's what we're gonna work on.We're gonna work on taking a storyand making it beautiful
and concise and compelling.(gentle music)
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An introduction to 1. Presentation Design, and how it’s similar and different to other design practices, and 2. Persuasiveness and why you would want to convince your audience with your presentations.
Often, our greatest ideas are only blocked by people who can’t see the big picture in our heads. It can be difficult to convince someone with different goals to bet on our early, fragile ideas. Crafting presentations so they are beautiful and compelling can unlock a huge amount of potential and get your ideas green-lit.